The Power of the Media

Earlier this week, I was listening to my favorite talk radio station while I was driving in my car. The subject was the incredible power the media has on the ongoing race for the United States President. The guest speaker discussed how Republican nominee John McCain has gotten off relatively easily, while Democratic nominees Barack Obama and Hillary Clinton continue to battle it out the war of the words. No matter what side of the political fence you fall on, there is no denying that the media has had a great impact on the race. In just a matter of hours, the media can have the public loving you….even hating you.

That’s why it’s imperative that you and your business use the media to your advantage.

• Keep a list of newsworthy ideas about your product, service or idea handy at all times. Remember, follow a big current trend or tie in to a current event.
  
• Do your homework and respect journalists’ time. Make their job easy by including any and all details you think they may need to tell your story.
  
• Respect the timing of the news. Your newsworthy idea may not make the top of the six o'clock news. But it may be the perfect fit for a weekend feature.
  

Don’t under estimate the power of the media…your business will thank you!