What business owners can learn from President -elect Obama-Part Two

Campaign Tip#2:  Targeted Marketing

President-elect Barack Obama used sophisticated targeting techniques across 18 battleground states.  Not only did he capitalize off his grass roots experience and superb volunteer efforts, Obama also used the Internet in ways no other candidate has before.  He used Facebook, Twitter and other high tech methods to target one of his key audiences:  the young, college educated population.  Obama knew the key target audience he had to penetrate and he honed in on it with a laser like focus. He never deviated from that plan. That's the same type of focus you need as a business owner.  Know who you are trying to target and then figure out the best way to get your message across.  Having a clear cut marketing plan can make or break any business.