Recession-Proof Your Business

At a time of soaring gas prices and unemployment rates, everyone is trying to figure out how to do more with less. In this weak economy, you have to learn how to stretch the almighty dollar. Business owners know the importance of this more than anyone else.

One of the biggest ways entrepreneurs can recession proof their business is by reserving their cash flow. Now more than ever, business owners must find a way to limit their expenses. This may mean making some serious decisions. One of the biggest things that that can be impacted during lean economic times is the marketing and advertising budgets.

By now, you should know my answer to this dilemma. Advertising costs are major expenses small businesses should not have to absorb. Not when there are countless ways for them to raise their level of publicity for FREE.

If you own a business, now is the time you should be creating your EVERGREEN list of newsworthy story ideas for the sole purpose of generating some free publicity.

As a business owner, you understand the financial pressures and challenges of your customers. So make sure you get that message across in your publicity campaign. Come up with a snazzy sale that is better than your competitors. Raffle off a free gas card or a coupon good at your customer’s favorite supermarket. Then, do what all smart business owners do. Put together a smart publicity campaign around that great idea (or hire someone to do it for you). Contact your local media outlets with your creative and newsworthy story ideas. When it comes to saving your customers a few bucks, you can never go wrong. Remember, the foundation of any newsworthy story is “What’s in it for them?”. If you can answer that question, you will be way ahead of your competition in recession-proofing your business.