Trend=Newsworthy

One of the best ways to ensure that your business remains newsworthy is to watch for the latest trends. This is very simple to do. Turn on CNN, your local news, flip open the newspaper or turn on the radio…and keep your ears and eyes open. A trend is a following of some sort, an idea or habit that has suddenly become popular to the masses. For instance, as I watched my local NBC affiliate this morning, I tuned into a story on coupons. Yes…coupons. For the first time in almost 20 years, coupons are becoming popular again. It makes sense. In the midst of a recession, consumers have to be creative with ways to stretch their dollars. Coupons are the perfect solution.

Now, retailers are capitalizing off this popular trend by advertising DOUBLE and TRIPLE coupon specials. It’s working. Consumers are pouring in by the truckloads because they are lured into believing they are getting more by spending less. All this over COUPONS ! An old idea…that’s become NEW again and it’s turning into big bucks for business owners.

The same thing could happen to you. As a business owner…you have to remain ahead of the curve. You have to progressively pursue new ideas to grow your bottom line. Watching for the latest trends in the media is an easy an effective way to do this. You’ll raise the level of publicity of your business…by being newsworthy. And what’s even better…you’ll make some money doing it.