By now...the historic election of Barack Obama as the next President of the United States is old news. Television stations across the country have returned to their regular formats as the country braces for the next big story...The Inauguration.
In the meantime, however, the in-depth analysis of President-elect Obama's very successful campaign continues. How did a man who was virtually unknown as little as four years ago win the hearts of millions of Americans to become our Nation’s 44th President?
That’s a question that will be asked time and time again. The answers can provide valuable insight for small business owners...lessons that can pay off big. The proof was in the pudding and we all saw it happen on Election Day. Now, let’s see what it can do for you. For the the next several posts, I will point out three key Obama campaign strategies that can catapult your business to the next level. Now, let’s get started.
Lesson 1: Consistency: Throughout his two and a half years on the campaign trail...President-elect Obama stayed deliberate and consistent in his messaging. Two words he used over and over again were ‘hope’ and ‘change’. He never wavered from this message. Despite ridicule and opposition, Obama stayed on course. So much in fact, that Senator McCain also jumped on the ‘change’ bandwagon during the end of his campaign.
As a business owner, you too have to keep your master plan in the forefront of your mind. Be consistent, focused and repetitive. Don’t be afraid to repeat yourself, chances are you haven’t stated your message enough anyway. In sales calls, representatives have to repeat their core messages at least 7 times before it actually sinks in to the minds of their clients or customers. Consistency is key to getting your point across.
Stay tuned for Campaign Tip #2.
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