Do you want a surefire way to get some free publicity? Make a friend with a journalist! Create a Top Ten List of media contacts. The list should include those journalists who are most likely to tell your story. Know their beats and be sure to craft a clever pitch. Remember to include television, radio and print media contacts.
Once you have that Top Ten List, concentrate on getting to know those journalists. We are not talking about 'sucking up' here. Journalists are very perceptive people! They can smell a 'brown noser' a mile away! Simply learn to build a rapport with your contacts. Get to know them as genuine, regular people...like you would a new friend. See if you share common interests and/or hobbies. Remember, journalists are just like you and me.
Free publicity doesn't always happen overnight. But if you are smart, you'll have a consistent stream of newsworthy publicity for your business and you may just make a couple of good friends in the process!
MAKE YOUR BUSINESS NEWSWORTHY Finding that newsworthy element behind a product, service or idea is the key to a successful public relations campaign. Abraham Lincoln once said: “Public sentiment is everything. With it nothing can fail. Without it, nothing can succeed". If you want to build the bottom line of your business, ask yourself this one question: What is Newsworthy? It's the key to getting you FREE PUBLICITY.
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