So you wanna be on tv?

The number one question I get from my clients all the time is: 

"Can you get me on Oprah???!?!".

While I may not be able to guarantee you a guest spot on the Oprah show, I can give you some tried and true advice on how to score an interview on the news and/or a talk show.  

If you want free publicity, the television is the best way to get it.  Where else can you reach your target audience by the thousands, all at one time?  If you are prepared, you can showcase your business, product or service in a way that will have customers flocking to your door by the truckloads.  The purpose of free publicity is to have people talking about you at their watercooler, to have YOU be the topic of conversation at dinner tables across the country.   

So, what do you need to do to get booked on a local or national television show? You must meet these three criteria:

1.  You need to have a "Guess What?!" factor, a hook.  Something that will make people want to tune in to what you have to say.

2. Remember, that visual is better.  It's television, which means its better to SHOW than TELL.

3. Be unique, creative and innovative.  Be different than the norm.

Apply these steps and you'll have television and news producers ringing your phone off the hook.  When you get that call, remember you only get one chance to make a first impression.  MAKE IT A GOOD ONE!