2. Timely-This is related to what is newsworthy, but involves a little more immediacy or something that’s tied to an event. Is time for kids to go back to school or time to do little spring cleaning? Another way to look at it is to ask yourself what is trendy or hot right now. The answers to those questions could be a great springboard to a timely hook.
3. Seasonal- Simply put..what time of the year or season is it? Can you tie your business into the renewal of springtime, the fun in the summer or the hustle and bustle of the holiday season? I’m sure you can, if you think about it. Be creative!
The thing to remember about crafting your hook is that it represents you and your business. Most importantly, it represents what you can offer to an audience and potentially your customers. Your hook can make or break you. Make it one they will remember!
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