Ask The Expert

What can you do better than anyone else you know?  What is that special skill that you take for granted?  Think hard, now.  There has to be something.  Can you balance your checkbook better than the rest of your friends?  Are you super organized or a really snazzy dresser?  Can you read a two hundred page book in just a few hours?  

Don't sell yourself short.  What you may not think is a 'big deal', could actually be the makings of great free publicity.  One of the best ways to get free publicity is to build it around something you can provide better than anyone else.  That is what's gonna drive customers to your front doors and viewers to your websites.  People will pay for a product or service that comes from someone who calls him or herself "an expert".  But you better deliver what you promise.  Don't oversell yourself...because you will destroy your credibility.  

No credibility=No publicity.