Make a Memorable Moment

When I was a television reporter, the one question I heard over and over was:  " What is your memorable moment?".  If I couldn't definitely answer that question, it meant that my story was average or run of the mill.  That meant it was time to go back to the drawing board.  Asking myself that question on a regular basis challenged me to think outside of my comfort zone.  The result was a story that lead the newscast...a story that was memorable.

When it comes to free publicity, asking yourself that same question will elevate your business to another level.  No longer will you be average or garden variety.  You create a need or a reason why someone should offer your business, product or service free publicity.  Creating a memorable moment will separate you from the masses.  It can make the difference between whether or not you get that call back from a television producer.  So the next time you seek free publicity, ask yourself:  WHAT IS MY MEMORABLE MOMENT?".