Get a head start

Do you want to get a head start on your competition in the New Year? While your business counterparts are set to spend thousands of dollars in costly advertising campaigns, you can get yourself ready to spend NADA in free publicity this year. But in order for you to be a success, you have to do some legwork. The key to free publicity is knowing the media players in your local community or city. What is the contact information of all newspaper outlets, radio and television stations in your area? Who are the reporters there? Do you know what their special ‘beat’ is? How about their preferred method of being contacted, via phone or email? These are just some of the basic questions you should be asking yourself. Sounds like a lot of work, right? It may be...but trust me. Your bottom line with thank you by the end of this year !