What's Going On?

One great way to get publicity for your event, product or idea is to find a link to a national trend or current event. It’s very simple to do. Just tune into your favorite news/talk radio station or read your local newspaper. Right now, there is a plethora of pickings to choose from. From the primaries to the struggling economy and even the upcoming Super Bowl…there’s a variety of ways for you to tie in a relevant hook to your local business. But be careful…the key word here is relevant. Your hook has to be creative, believable and of course newsworthy. It can’t be a stretch…journalists won’t waste their time of they have to work too hard to find that link. That’s why it’s imperative for you to know what's going on in the world around you. Journalists live and breathe that reality each and every day. Producers build their newscasts around it. Think along those same lines…and you’ll soon be turning your hooks into dollars for your business.