What Moves You????

We are heading towards are recession. The Stock Market is down. Foreclosures are up.

Turn on CNN or any other news program this evening…and I guarantee you’ll hear those phrases at least once during the broadcast. Everyone knows consumer confidence is down all across the country…which means people just aren’t spending as much as they used to. So what is small business owner like you to do?

Don’t panic, there is hope. You have to give people a reason to make them want to give you their money. Let’s face it…that’s no easy task…especially in these tight times. But a great publicity campaign can at least get you started. Let’s think about this for a minute. What drives you to buy something? What Moves You? Outside of basic need…it’s usually emotion, right? You want look nice so you buy a dress for a nice party…or a nice tie for that meeting. You want to impress your friends with the latest technology …so you spring for that $400 cell phone. You want to feel pampered, so you schedule that facial or massage at your favorite spa. You get the idea.

So in order to entice that special customer to your local business, you need to spark some type of emotion. That’s the foundation of a successful public relations campaign. Does your business, product or idea give off a feeling of security, luxury or necessity? Identify that emotion and capitalize on it! Then watch the publicity machine go to work!