Tuesday, March 18, 2008

Time for some Spring Cleaning!

Thursday, March 20th, marks the first day of spring. Hallelujah! I am so glad I will be finally able to pack away my bulky winter coats for at least another 9 months or so! Me and cold, wintry weather just don’t get along!

With springtime comes a whole new season of renewal and refreshing possibilities. This is the time of year when people start clearing out their homes, dusting off their furniture and rolling up their sleeves for that much needed spring-cleaning. Out with the old and in with the new!

That rule doesn’t just apply to homeowners, you know. If you own a business, you too could benefit from a little sprucing up. The arrival of springtime could mean spring-cleaning for businesses as well, a chance to breathe some fresh air into a stale PR plan. You can start by asking yourself the following questions:

(1) Is it time to blow the dust off your current pr strategy for your product, service or company? What’s working for you? More importantly, what’s not working?
(2) Are all the numbers and email addresses of your media contacts in your Rolodex up to date? Who should you add…who should you delete?
(3) How can you maximize your resources and fresh new ideas to secure yourself some free publicity?

A change of seasons could be the fresh start your business is looking for. Spring into the possibilities and seize the opportunity!

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