What are you doing tomorrow?

Can you believe we are almost a quarter of the way through 2008?! Before you know it, we will be ringing in 2009! Time waits for no one, which is why YOU as a business owner MUST make the most of each and every day. The beauty about news is that you get a fresh opportunity to become NEWSWORTHY with each passing day. Yesterday’s news is old news, passé, BORING. NO ONE wants old, boring news.

So now with just a few days left of the first quarter of 2008, I have to ask you a question. Have your made your first quarter goals? What have you done to make your product, service or idea stand out from all the rest? Did you come up with a creative idea that led to free publicity on your local news station or in your local newspaper? Did you make your business matter to your customers? Because by now, you should know that people won’t support something they don’t believe in…something that doesn’t matter to them. If you didn’t reach your goals, how can you turn it around in the second quarter?

Che Brown is the President of Partners In Learning, a Washington DC based sales training and professional development firm (www.partnerslearning.com). Brown offers some great advice in this area. He says each day is an opportunity to get back on track. “You are only one day away from reaching your goals”, he says.

So, if you didn’t get a chance to put your business on the publicity map in the first quarter, you have three more quarters to make it happen. You don’t even have to wait until April 1st to begin. It can all start tomorrow. So.....what will you be doing?