What's Buzzing You

Sixty three thousand jobs were lost in the month of February. That's more than any other month in the past five years. If you were one of the lucky ones whose job was spared, chances are you know someone who wasn’t so lucky. Employers are rightsizing, downsizing, upsizing or just plain firing people all over the country. When there are no jobs, there is no spending. So in these tight times, how are businesses attracting customers?. Let’s face it, people just aren’t spending as much money as they used to. Just turn on the news tonight and see for yourself. The buzz words you’ll hear are: Recession, Downsizing, Cautious, Fearful, and Slowing Economy...just to name a few. The list could go on and on. But if you are a business owner looking to squeeze through these tight times, those same buzz words could be the basis of your publicity campaign. Remember, the key to successful public relations is to offer a useful solution to a problem, a problem many people can relate to. If you can find a way to build your company’s pr campaign around a cost saving measure, a way penny pinching consumers can purchase your products without blowing their budget, you can kill two birds with one stone. You’ll entice more customers to your business by offering cost saving solutions and you’ll be protecting (maybe even building) your bottom line. They key is to listen to the buzz words!6:47 pm est